Jewelry Care Guide

About Your Materials

Made from one consistent material throughout the entire piece, rather than material applied to the surface of a base metal. With everyday wear, your jewelry may develop small signs of a life well lived, but it will never wear through to another material.

Offers the same durability as yellow gold and is finished with rhodium plating for its bright white appearance. Over time, this rhodium finish naturally softens with wear and can be professionally reapplied whenever you wish to restore its original brilliance.

Naturally white and exceptionally durable. Rather than wearing away, it gradually develops a soft patina that many people grow to love. If you prefer a brighter finish, it can be professionally polished at any time.

The hardest natural gemstone, making them exceptionally resistant to scratching. For more information about choosing your diamond see below.

Every gemstone possesses its own natural beauty and character.

Naturally develops tarnish over time as it reacts with the air - this is a normal characteristic of the metal and is easily restored with proper care. One of silver's unique qualities is that the natural oils from your skin help slow this process: the more often it's worn, the brighter it tends to stay, while pieces left tucked away for long periods tarnish more quickly.

Crafted with sterling silver beneath a substantial layer of gold. We intentionally use a thicker layer of gold - or rhodium for white finishes - to provide greater durability and longevity than standard gold plating. Even with this extra care, vermeil is still a layered finish; over time, the outer layer will naturally soften with regular wear, gradually revealing the story of a piece that has been well loved. Should the finish eventually wear with time, it can be professionally replated.

We use only high-grade stainless steel. (Small collection of upcoming men's pieces) the same standard trusted by luxury watchmakers for its strength and everyday resilience. Our gold finish is applied using PVD (Physical Vapour Deposition), a process that bonds gold at a molecular level rather than simply coating the surface. The result is a finish built to move through daily life with you: showers, gym sessions, humidity, and everyday knocks are all part of what it's designed to withstand.

Everyday Care

Yellow Gold, White Gold, Platinum, Diamonds & Gemstones
- Remove jewelry before heavy lifting, contact sports, or activities where it may be knocked or scratched.
- Avoid prolonged exposure to chlorine, bleach, and harsh household chemicals.Apply lotions, perfumes, sunscreen, and hairspray before putting on your jewelry.
- Store pieces separately to minimize scratching - diamonds in particular can scratch other gemstones and precious metals.
Sterling Silver
- Wear your silver often
- Store pieces in an airtight pouch or jewelry box when not being worn.
- Avoid harsh chemicals and household cleaners.
- Use a silver polishing cloth or wipe with silver paste if tarnished
Gold Vermeil
- Put your jewelry on after applying lotions, perfumes, sunscreen, and makeup.
- Remove before showering, swimming, exercising, or sleeping.
- Avoid water, chemicals, and abrasive surfaces whenever possible.
- Store pieces separately in a soft pouch to reduce friction.
Stainless Steel & PVD Gold Plating
- Built for daily wear - no need to remove light exercise, or everyday activity.
- Still avoid prolonged contact with chlorine, saltwater, and harsh chemicals to protect the finish long term.
- Store separately from harder gemstones to prevent surface scratching.
Cleaning
- Standard Method - Yellow Gold, White Gold, Platinum, Diamonds, Coloured Gemstones, Stainless Steel & PVD Gold Plating.
- Clean with warm water, mild soap, and a soft-bristle brush.
- Rinse thoroughly and dry with a soft, lint-free cloth.
Sterling Silver
- Wash with warm water, mild soap, and a soft-bristle brush when needed.
- Restore shine using a quality silver polishing paste or silver polishing cloth.
- Dry thoroughly before storing.
Gold Vermeil
- A gentler approach, since this is a layered finish.
- Wipe gently with a soft microfiber cloth after wearing.
- If needed, clean lightly with a damp cloth and dry immediately.

A Guide to Choosing Your Diamond

The 4Cs, Simply

Cut

This is the one that matters most. Cut is what gives a diamond its life - its fire, its sparkle, the way it catches light across a room. A well-cut diamond will outshine a larger, poorly cut one every time. Look for a grade of Excellent or Very Good from GIA or AGS, and don't compromise here.

Colour

Graded from D (completely colourless) to Z (a visible yellow tint). The secret most people don't know: G–J appears white to the naked eye, sits beautifully in yellow or rose gold, and costs meaningfully less than a D-F stone that only a trained eye could tell apart.

Clarity

Every diamond has natural inclusions - small internal markings from its formation. Clarity is graded from Flawless to Included. A VS1 or VS2 diamond is typically eye-clean, meaning those inclusions are invisible without magnification, while still saving you considerably over a flawless stone.

Carat

This measures weight, not size - and it's the one place a small shift makes a big difference to price. A diamond just under a round number, like 0.90ct instead of 1.00ct, looks nearly identical to the eye and is priced noticeably lower.